• Yomi Ajilore

Careers: Non-Traditional > Traditional


Tradition: a belief, custom, or way of doing something that has existed for a long time among a particular group of people; a set of these beliefs or customs – The Oxford Learning Dictionary

Tradition is important to me because it reminds me of a time when things were in a way simpler. Although technology was not as advanced as it is today and certain tasks could take hours to complete manually, life was simpler because there wasn’t so much vying for our attention. If we wanted to speak to someone, we would have a conversation with them on the phone and that person had our undivided attention, whereas now, we are so accessible. We have various methods of how we can be contacted, but in a way, we lose the essence of connecting authentically. Tradition helps us to hold on to the roots of the beginning of mans’ existence, lessons from our ancestors and varying cultures.

Time, people, society and our climate change constantly, which means the way we do things needs to improve, our infrastructure needs to evolve, but most importantly our minds and culture need to reflect our society. Everything that exists now, at once didn’t, therefore someone had to look towards the future, they had to think ahead of their time. I believe this is what we need to be teaching our young people - the next generation. We need to encourage them to think differently, or we risk leaving them unprepared for an ever changing world.

I’m on a mission to challenge the way young people choose their careers and assess their ambitions. I'm really driven by the idea of exposing young people to paths that are more in alignment with their skills and experience, as opposed to traditional careers.


As times change, I believe that the way we do things should change too. If we look at the ways in which companies have responded to the COVID-19 pandemic, it is clear that some organisations were better equipped for change than others. During this time, tech companies such as Zoom have thrived, however Primark suffered considerable loss. Unable to open due to the lockdown and with no online shop, the retailer had to furlough 68,000 staff members and its monthly sales plunged from £650 million to zero.


In terms of companies transitioning to fully remote working due to the lockdown measures introduced by the UK Government, I imagine companies who prohibited working from home prior to Coronavirus would have found the adjustment challenging. On the other hand, organisations with a more progressive approach who already had work from home policies in place would have been less impacted by the change.


By preparing young people for the future, for a time when perhaps many traditional roles may become obsolete, it won't have so great an impact on them. Not only will they be able to contribute to society, but they will be accustomed to adjusting to change.


It’s imperative that we encourage young people to be creative and innovative. We need to create an environment for their natural skills to be developed, and to inspire them to think beyond their school curriculum, to finding solutions to real world problems that exist.

Many startups are currently tackling global issues, from making our air cleaner, to improving our agriculture practices, to improving waste management process, to building vehicles that will one day drive us fully autonomously so that we have time to do more of the things we love. These are the companies that are thinking forward with a growth mindset, the companies of tomorrow, the companies we’ll remember in 10 years.

At beBrave, we’re working on a number of initiatives to engage young people, to challenge their thinking and to shift their mindsets. As we are all living in uncertain times, some of us still confined to our homes for the foreseeable future, we’re constantly thinking of ways to continue to do this remotely.


We’ve all had to change the way we live in the past few months and this has brought out the very best and the worst of our society. It has made us re-evaluate our social systems, tested our internet providers, our transport systems, our NHS, and our supermarkets. We can either look at the negatives and beat ourselves up about it or we could use this opportunity to improve all of our systems and infrastructure to reinvent them for this decade, for future possibilities and for the benefit of our world. I envision a world where we come out of this pandemic with not just a reflection on what happened, but tangible benefits and improvements that we have made due to this. My outlook on life has definitely changed, for the better.

So please, think forward, use this time to reflect, revive your relationship with God, reconnect with your loved ones, lend a helping hand and of course, stay safe.

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